Entering the Market

INCOTERMS

INCOTERMS set out the terms of trade between a buyer and seller regarding who is responsible for the costs and risks of the goods as they move from the seller to the buyer. They are an international standard and are used world-wide.

International Marketing

Marketing internationally is fundamentally different than marketing domestically but many of the same marketing principles you use domestically apply. International marketing must take into account culture, types of media, laws and regulations and a higher degree of competition but the core of the marketing process is the same. You want to have your product or service stand out by differentiating from your competitors. You need to be creative which can be inhibited by laws but that should not inhibit you from trying.

Payment Options

Once you have determined the market you want to penetrate, you have found in-country suppliers and have connected with potential clients, the next step is to establish your payment processes. After all you do not want to have completed all this work, only to not get paid.

Entering the Market Summary

Summary of the key points that you have learned in the 'Entering the Market' section.

Upcoming Events

CIFTIS Mission 2013
Tuesday, May 28, 2013 (All day) to Saturday, June 1, 2013 (All day)
U.S. Customs Compliance Seminar
Thursday, July 18, 2013 - 9:00am to 12:00pm
Canadian Customs Compliance Seminar
Thursday, July 18, 2013 - 12:30pm to 4:00pm
U.S. Customs Compliance Seminar
Thursday, September 12, 2013 - 9:00am to 12:00pm
Canadian Customs Compliance Seminar
Thursday, September 12, 2013 - 12:30pm to 4:00pm
ACI eManifest Info Session
Tuesday, September 17, 2013 - 10:00am to 11:30am
FDA Seminar
Thursday, September 19, 2013 - 9:00am to 12:00pm
CFIA Seminar
Thursday, September 19, 2013 - 12:30pm to 3:30pm
Global Export Seminar
Thursday, September 26, 2013 - 9:00am to 11:30am
Canada Customs Audit Seminar
Thursday, October 3, 2013 - 9:00am to 12:00pm
U.S. Customs Audit Seminar
Thursday, October 3, 2013 - 12:30pm to 3:30pm
U.S. Customs Compliance Seminar
Thursday, October 10, 2013 - 9:00am to 12:00pm
U.S. Customs Compliance Seminar
Thursday, October 10, 2013 - 9:00am to 12:00pm
Canadian Customs Compliance Seminar
Thursday, October 10, 2013 - 12:30pm to 4:00pm
ACI eManifest Info Session
Tuesday, October 22, 2013 - 10:00am to 11:30am
Customs-Trade Partnership Against Terrorism Seminar (C-TPAT) & Partners in Protection (PIP)
Thursday, October 24, 2013 - 9:00am to 2:00pm
H.S. Tariff & Classification Seminar
Thursday, November 14, 2013 - 9:00am to 3:15pm