Developing Your Export Strategy Summary

Things that you have learned in this section:

• The key decisions for creating your export strategy: which market to enter, when to enter and the scale of entry.
   
• Strategies for entering your chosen marketing, including: licensing, franchising, partnering, joint ventures, piggybacking and more.
   
• How to protect your intellectual property.
   
• The potential market entry barriers you may encounter.

Next: Entering the Market