Developing Your Export Strategy

Developing Your Strategy

Developing an export strategy begins with three simple questions. Which market you want to enter, when you want to enter and the scale of entry you want to make into that market.

There are a variety of ways in which a company can enter a foreign market. No one market entry strategy works for all international markets. Direct exporting may be the most appropriate strategy in one market while in another you may need to set up a joint venture and in another you may well license your manufacturing. There will be a number of factors that will influence your choice of strategy, including, but not limited to, tariff rates, the degree of adaptation of your product required, marketing and transportation costs. While these factors may well increase your costs it is expected the increase in sales will offset these costs. The following strategies are the main entry options open to you.

Intellectual Property

There is perhaps no other strategic asset more important to a company than its intellectual property and protecting it is vitally important to the future success of a company.

Market Entry Barriers

The basic principle of the marketing mix is the relationship between price, promotion, product and place (distribution). Each of these four areas must complement each other. In international markets there may be factors that are outside your control that will impact on your preferred marketing mix and you will need to take these into account when choosing a market(s).

Developing Your Export Strategy Summary

Summary of the key points that you have learned in the 'Developing Your Export Strategy' section.

Upcoming Events

CIFTIS Mission 2013
Tuesday, May 28, 2013 (All day) to Saturday, June 1, 2013 (All day)
U.S. Customs Compliance Seminar
Thursday, July 18, 2013 - 9:00am to 12:00pm
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FDA Seminar
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CFIA Seminar
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Global Export Seminar
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Canada Customs Audit Seminar
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U.S. Customs Audit Seminar
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U.S. Customs Compliance Seminar
Thursday, October 10, 2013 - 9:00am to 12:00pm
U.S. Customs Compliance Seminar
Thursday, October 10, 2013 - 9:00am to 12:00pm
Canadian Customs Compliance Seminar
Thursday, October 10, 2013 - 12:30pm to 4:00pm
ACI eManifest Info Session
Tuesday, October 22, 2013 - 10:00am to 11:30am
Customs-Trade Partnership Against Terrorism Seminar (C-TPAT) & Partners in Protection (PIP)
Thursday, October 24, 2013 - 9:00am to 2:00pm
H.S. Tariff & Classification Seminar
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NAFTA Workshop
Thursday, November 21, 2013 - 9:00am to 2:00pm